10 Marketing Mistakes


Marketing can be a very tricky beast to overcome.  Over the years, Hardin Creative Consulting has made more than it’s fair share of blunders.  Listed here are 10 marketing mistakes that we have found to be the most common.


1) Can I help you?

No, I’m just looking.  Did you know that the moment someone walks into your establishment, you are now marketing to them?  Avoid asking if you can help them, chances are they need a moment to absorb the atmosphere.  You should always greet them just so that they know that you know that they exist; “Hi!  Welcome to Hardin Creative Consulting, I hope the weather isn’t too hot out there!“.  Give them some time to check your place out.

2) Don’t kill your brand to be modern

Your brand is something that customers will quickly be able to identify as you.  Yeah, we know, Harding Creative Consulting doesn’t exactly have a brand (maybe we need someone to help us there!) but we do know that by having one and changing it can create brand confusion.  McDonalds has used the Golden Arches since the 1960s with only slight variations to it.  Of course, their logo is only a small part of their brand, but overall they have remained the same.

3) Not understanding the market

This can be a complicated one, but simply put, you gotta know your market and target audience.  Let’s say you make and code video games, chances are a surfing game won’t do very well in the middle of rural Arkansas, at least not as well as it would do on the coast of California.  Likewise, a deer hunting game probably wouldn’t sell too well at certain parts of the year.  Knowing your target audience is key to getting sales.

4) Avoiding that thing called Social Media

Hardin Creative Consulting has been bad at this one and it’s cost us.  Social media is a super simple way to stay connected to your clients but more importantly it’s super easy to gain new ones.  It shows that you are much more than an automated machine, especially when you interact with folks on a daily basis.  If you have a product or service, why wouldn’t you want to reach out and let everyone know about it?

5) Shotgun Marketing

No, we’re not talking guns here.  Shotgun Marketing is when you have lots of little things that you throw at your customer all at once, instead of taking the time to find out what they really want.  Don’t try to sell them the entire store, find out what they want and concentrate on making them happy.

6) Don’t get married to an idea

You may have had the most grand idea about a way to promote your item or service, but if someone else comes along and offers an idea up that is better, don’t ignore it just because your idea is your baby.  The concept is to generate cash flow through selling that item or service and you need to be able to visualize all possibilities.

7) Not having videos

This is another we here at Hardin Creative Consulting are guilty of.  Videos are a great way to connect to your audience.  We’ve failed at getting a large presence online and that too has cost us.  I have a lot of concepts that I want to share, and not all of them work best as a written article.  Making a quick 5 minute video actually takes a bit more than 5 minutes, but once all is said and done, you have something visual that your customer can see and examine.  If that helps them make a decision to purchase that $600 espresso machine, wasn’t the 15 minutes you spend recording and editing that video worth it?

8) Ignoring your loyalty

Getting new customers is important, no question there, however, you cannot lose sight of your loyal customers.  They helped build you to where you are today and you need to take every moment you can to thank them and let them know how important their repeat business is.

9) Losing sight of your investment

When you start a new advertising campaign, you cannot lose sight of what it’s original intent was.  If you plan to have a decent return on your investment, you have to track that campaign and know when it’s time to cease.  If you paid $500 a week to advertise your newest widget and only sold 25 of them over the course of a month with a net profit of $14.00 each, ouch!  That’s a loss!  You gotta know when to stop or change that campaign.

10) Don’t fix what isn’t broken

If you have a well oiled machine that is running smoothly, why on earth would you want to tinker with it?  Let it continue to run and make you cash!  Don’t take a well proven concept and change it into something new, instead just develop a new concept if you really want to try something new.  Remember Coke and how it became New Coke?  It was a marketing blunder that could only be fixed by going back to Classic Coke.  Of course.. one could argue that there was some marketing genius behind that move…  But that is for another article in the future…